Why We Built Aida: A Letter from the Founders

We’ve spent our careers at the intersection of marketing, design, and technology. We’ve worked at Facebook, run global creative agencies, and built enterprise-level ad-tech platforms. And we all saw the same problem, again and again: the gap between a brilliant brand strategy and the daily grind of executing it.

We watched countless businesses—from innovative startups to established players—struggle to maintain a consistent, high-quality marketing presence. They had the vision, but they lacked the time, resources, or specialized tools to bring it to life consistently.

A Shared Vision

When we—Suzie, Øyvind, and Petter—finally connected after our careers had crossed paths multiple times, the timing was perfect. We immediately bonded over this shared observation. We had all seen firsthand how companies were drowning in the "content treadmill," and we knew there had to be a better way than the generic AI writers flooding the market. We didn't want to build a faster way to create forgettable content; we wanted to build an AI that could think like a brand strategist.

The Team Assembles

Then, something remarkable happened. As we were searching for a technical co-founder, Dainius found us. He wasn't looking for a job; he was looking for a product exactly like Aida for his own ventures. He was so hooked on the vision that after just a few conversations, it was clear he was the missing piece. He joined as our CTO, and his impact was immediate and profound.

Our founding team was complete, united by a shared vision, a belief in fairness and trust, and a deep understanding of the problem we were solving. Each of us had experienced the pain points from a different angle—design, tech, sales, and strategy—and that's what makes Aida so different.

Aida is Our Answer

Aida is the platform we wish we had for our own clients and ventures. It’s built on a simple but powerful premise: what if an AI could not only write a post, but also understand *why* it should be written in the first place?

What if it could analyze your brand's unique voice and never deviate from it? (That’s the Brand Brain).

What if it could watch your competitors and the market, and tell you what to do next? (That’s the Aida Compass).

What if you could give it a business goal, and it would generate the entire campaign strategy for you? (That’s the Campaign Engine).

This is not about replacing human creativity. It’s about automating the 80% of marketing that is repetitive and time-consuming, so that humans can focus on the 20% that truly matters: the big ideas, the customer relationships, and the vision.

We believe the future of marketing isn’t just about creating more content, faster. It's about creating smarter, more strategic content that builds real connections and drives measurable growth. It's about giving every business access to a world-class marketing team.

That team is Aida.

Thank you for joining us on this journey.

*— Suzie, Øyvind, Petter, and Dainius*