Everything you need to know about how Aida works — from first onboarding to advanced content generation.
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Aida is an AI brand and content intelligence platform built for small and medium businesses. You give Aida your website URL, and within 90 seconds it builds a Brand Brain — a living profile of your brand's voice, personality, visual style, audience, and strategy. From there, Aida generates social posts, campaigns, SEO content, images, and strategic guidance — all in your brand's voice, not generic AI output.
Enter your website URL on the home page. Aida analyses your site and builds your Brand Brain automatically — no forms to fill in. You can then refine it through the Brand Interview, upload brand assets, and start generating content. Onboarding takes around 90 seconds.
No. You can explore Aida and generate content without a credit card. Paid plans unlock higher volume, more platforms, and advanced features.
Aida is built for SMBs, solo founders, and marketing teams who need to produce consistent, on-brand content without a full marketing team. It works particularly well for service businesses, e-commerce brands, professional services, agencies, and local businesses with a strong regional identity.
No — Aida is a force multiplier. It handles the time-consuming work of research, content creation, image generation, and strategy so your team can focus on decisions, relationships, and execution. Think of it as having a senior brand strategist and content team on call 24/7.
The Brand Brain is Aida's central intelligence layer for your brand. It stores your voice, personality traits, communication style, USPs, target audience, content pillars, colour palette, visual style, typography, photography references, story bank, and ideal customer profiles. Every piece of content Aida generates draws from the Brand Brain — so output is always on-brand, not generic.
Aida starts by analysing your website — reading your copy, tone, visual cues, USPs, and audience signals. This gives it a first draft of your brand profile. You then refine it through the Brand Interview (a 5-question guided conversation), the Brand Assets wizard (uploading logos, colours, fonts, photography), the Chat Editor (conversational edits to any Brand Brain field), and Content DNA (Aida learns from which content you approve or reject over time).
The Brand Interview is a short 5-question conversation where Aida asks about your brand's personality, visual character, aspiration, and how customers should describe you. Each answer is used to refine your Brand Brain in real time. It takes around 3–5 minutes and dramatically improves the quality of everything Aida generates afterwards.
You can upload your logo (SVG or PNG), brand icon/favicon, typography/fonts (TTF or WOFF), and colour references (image or PDF — Aida extracts the hex codes automatically). Your distinctive look is set in the Brand Brain's Visual Style section — write it yourself or let Aida propose one. The more Aida has to work from, the more on-brand the output.
Your Visual Style — written by you or proposed by Aida in the Brand Brain — captures your distinctive look (lighting, treatment, mood, composition) and signature assets (colours, shapes). It's applied to every image Aida generates, so your visuals stay recognisably yours. That consistency is what makes a brand recognisable at a glance.
Yes. In the AI Maker you can pick any style preset or creative mode to generate freely, off-brand — an indicator shows clearly when you've stepped off your brand look. Posts and calendar images always stay on-brand; the AI Maker is your playground.
Brand Diary is where you log your brand's key milestones, achievements, pivots, campaigns, and press moments. Aida draws on these entries when writing content — so posts reference real brand moments rather than generic claims. You can add entries manually or ask Aida to help you articulate them.
Content DNA is Aida's learning layer. Every time you give a thumbs-up or thumbs-down to generated content, Aida records which tone, hook style, topic, and emotional register you preferred. Over time it builds a weighted signal bank — and future content generation is biased toward patterns you've already approved. Manual edits to your Brand Brain also seed Content DNA automatically.
Yes. You can edit any field directly in the Brand Brain dashboard — personality traits, USPs, content pillars, words to use or avoid, visual style, and more. You can also use the Chat Editor to make changes conversationally — for example: "make our tone warmer" or "add sustainability as a content pillar".
The confidence score (shown as a percentage in the Brand Brain) reflects how much information Aida has to work from. A low score means Aida is working from website data alone. Completing the interview, uploading assets, and adding stories all increase the score — and the quality of generated content improves accordingly.
Aida generates content for Instagram, LinkedIn, Facebook, Pinterest, and Google Business Profile. Each platform gets appropriately formatted captions, hashtags, and images — including the correct aspect ratio per platform.
The Content Calendar gives you a week-by-week view of AI-generated posts. Aida proposes posts for each platform based on your content pillars, current topics, and Brand Brain. You can edit posts, regenerate images, approve and schedule them, or publish directly to connected platforms.
Aida uses a two-step process: first it generates a rich image prompt using Gemini — informed by your Brand Brain, colour palette, visual style, and uploaded photography. Then it generates the final image using Google Imagen. The result reflects your brand's actual visual identity, not generic AI art.
Campaigns are multi-post, multi-platform content plans built around a single goal or theme — a product launch, seasonal promotion, awareness push, or content series. Aida generates a strategy, post schedule, captions, and images for the full campaign in one go.
Weekly Posts generates a set of ready-to-use posts for the week ahead — one per platform, based on your content pillars and Brand Brain. Each post includes a caption, hashtags, and image. It's designed to give you a complete week of content in one click.
AI Maker Studio is a flexible content creation workspace where you can generate individual pieces of content on demand — images, copy, social posts, long-form content — with full control over the brief and output.
Design Studio is Aida's visual editor — a canvas tool for creating branded social graphics, ad creatives, and other visual assets. It uses your brand colours, fonts, and logo to keep everything on-brand.
Yes. When you connect your social accounts via Settings → Integrations, you can publish content directly from the Content Calendar to Instagram, LinkedIn, Facebook, and more. You can also schedule posts for later.
Get found is Aida's visibility intelligence module. It audits your website and online presence for SEO performance, Google Analytics trends, Search Console data, and AI search visibility (AEO — Answer Engine Optimisation). It identifies gaps and gives you a prioritised action plan.
AEO stands for Answer Engine Optimisation — the practice of structuring your content so AI tools like ChatGPT, Perplexity, and Google's AI Overviews cite and recommend your brand. As more people search via AI assistants, being cited in AI answers is becoming as important as ranking in traditional search. Aida helps you optimise for both.
What's Next is Aida's weekly strategic brief. It pulls together your content performance, competitor activity, and what's trending in your industry — then gives you a prioritised list of actions for the week: what to post, what gaps to fill, and where to focus your energy. It also pre-populates your Content Calendar with draft posts ready to review each Monday morning.
Aida runs two automatic refreshes each week. On Wednesdays it updates your brand intelligence — scanning for industry news, trends relevant to your content pillars, competitor ad activity, and signals from curated industry publications. On Sundays it generates your weekly brief using that fresh data, ready for Monday. You don't need to do anything — it runs in the background automatically.
Competitor Monitoring tracks what your competitors are publishing and how they're positioning themselves. Aida surfaces content gaps, trending topics in your space, and opportunities to differentiate — so you can stay ahead without spending hours manually tracking competitors.
You can connect: Instagram, Facebook, LinkedIn, Google Analytics, Google Search Console, and Google Business Profile (read your reviews and publish Local Posts). More integrations are added regularly.
Go to Settings → Integrations and click Connect Google Analytics. You'll be taken through a Google OAuth flow. Aida requests read-only access — it cannot modify your analytics data. Once connected, performance data appears in Get found and on your dashboard.
Go to Settings → Integrations and click Connect LinkedIn. You'll be taken through LinkedIn's OAuth flow. Note: LinkedIn sometimes requires SMS verification on first connection — this is LinkedIn's own security step, not something Aida controls. Once connected, you can publish and schedule content directly to your LinkedIn profile or company page.
Yes — and it's one connection, not two. Once you connect LinkedIn in Settings → Integrations, Aida can publish to both your personal profile and your company page, and you choose which one each post goes to. You can set a default so every new post starts in the right place. Anything headed for your personal profile always asks you to confirm first — nothing goes out in your name without you saying yes. Worth setting up: for many brands a founder's personal profile reaches more of the right people than the company page does.
Only if you want them to. Under Settings → Integrations → LinkedIn you can paste in a few posts you've written yourself, and Aida learns your personal writing voice — how you open, how long your sentences run, the phrases you actually use. Posts going to your personal profile are then rewritten in your own first-person voice instead of the brand's. Everyone on the team teaches Aida their own voice separately, and yours is never used on a colleague's posts.
Go to Settings → Integrations. These are two separate connections — connect each platform you want to publish to (you can do both): • Facebook — connects your Facebook Page, and the Instagram Business account linked to that Page where Facebook makes it available. • Instagram — connects your Instagram Business or Creator account directly, with no Facebook Page required. This is the most reliable way to add Instagram. You always log in on Facebook's or Instagram's own screen — Aida never sees or stores your password, only a secure access token you can revoke at any time.
Instagram, yes — as long as it's a Creator or Business account. Switching a personal Instagram account over to Creator is free, takes about a minute in the Instagram app, and keeps your handle, your followers and everything you've posted. After that you connect it in Settings → Integrations like any other account. Personal Facebook profiles can't be connected: Meta only permits publishing to Facebook Pages, so that's a limit no tool can work around.
No. Instagram is connected at the brand level: once one teammate connects your brand's Instagram, the whole team can publish to it — nobody else needs to connect or share the login. On the integrations page, teammates will see "Instagram is connected for your team," and only the person who actually connected it can change or disconnect it. (Facebook Pages and LinkedIn are connected per person, using each user's own login.)
Yes. LinkedIn and Facebook are connected per person, using each colleague's own login — three people can have three different personal LinkedIn profiles connected to the same brand and publish from their own. Each of them can teach Aida their own writing voice too. A post always publishes from the account of the person who created it — or, for a personal post, whoever chose their own profile as the destination — so a colleague editing it doesn't change whose name it goes out under. Instagram is the exception: it's connected once for the whole brand and everyone shares it.
Yes. Aida requests only the minimum permissions needed for each integration (read-only where possible). Your credentials are never stored — Aida uses OAuth tokens which can be revoked at any time from your Google, LinkedIn, Facebook or Instagram account settings. See our AI & technology page for full details.
Aida offers a free trial and paid plans starting at €59 per month, or €49 per month paid annually. Solo covers up to 3 brands with 8 seats; Business adds more content volume and 10 seats; Agency plans start from €459 and cover unlimited brands and seats. Plans differ by how much content you generate, how many brands you run, and team size. See the Pricing page for current plan details.
Solo includes 8 seats, Business includes 10, and Agency plans are unlimited. A seat is anyone who creates or edits content. Reviewers are free and unlimited on every plan — invite someone as a Client and they can see and approve posts without using a seat. Everyone you invite signs in with their own login and connects their own social accounts, so their posts publish from their own profile rather than a shared one.
Yes. There are no long-term contracts. You can cancel your subscription at any time from Settings → Billing. Your access continues until the end of the current billing period.
Yes. You can sign up and start using Aida without a credit card. The free trial gives you access to core features so you can see the quality of output before committing to a plan.
Aida uses a combination of Google Gemini models (for text generation, brand analysis, and image prompting) and Google Imagen (for image generation). Your brand data is used to personalise prompts — Aida does not train public AI models on your data. Full details are available on our AI & Technology page at theaida.ai/technology-ai.
Yes — your Brand Brain, uploaded assets, content history, and integration tokens are stored securely in Google Firebase (Firestore and Cloud Storage). This data is used solely to personalise Aida's output for your brand. We do not sell your data or use it to train shared models.
Yes. You can delete your brand and associated data at any time from Settings → Account. For full data deletion requests, email hello@theaida.ai.
Visit theaida.ai/technology-ai for our full AI transparency disclosure, including which models we use, how your data is handled, and our approach to responsible AI.